About Us

Simple, all-natural products and outstanding hair and beauty services within an eclectic Seattle neighborhood.

Beth Scott


Beth is the owner of Pure Alchemy and creates styles that bring out the best in you. She enjoys the creative and social aspects of being a stylist and loves living and working in Columbia City.

Book with Beth
I've been going to Beth for a quite a while and she has never disappointed, more often, I'll feel fresh, revitalized, and like a new person, ready for the world!

Colleen Owsley


Colleen has 13 years of experience and has crafted her trade paying special attention to detail. Being a Virgo she won't let you leave her chair without checking and double checking that every hair is perfect. Colleen likes to have a personal relationship with every one of her clients, keeping in mind their lifestyle and how much effort they may or may not put into styling their hair. She's also been doing balyage for the last 10 years, making it popular before it was a trend.

Book with Colleen
Colleen has been my stylist for more than ten years. She always does a fantastic job on my hair and is a joy to spend the time with. I could not recommend her more highly!

Bek Harvey

Makeup Artist

Bek Harvey is a professional makeup artist with extensive experience in creating unique and beautiful looks for weddings, special events and everyday experiences. Bek also works in film and theater and is currently a makeup artist with The Seattle Opera. Learn more about Bek

Book with Bek
Bek did my makeup for an engagement photo shoot and she did an amazing job. She spent time figuring out what I wanted, explained every step and gave me a wonderful, natural look.

Our Products

We believe that the pursuit of beauty should not adversely affect your health–our stylists use only the best organic, non-paraben, non-petroleum based products to keep your hair, and your body, happy and healthy. We carry Onesta Organic Hair Care Products—free of parabens, sulfates, propylene glycol, sodium chloride, DEA, TEA, artificial colors and dyes, as well as synthetic fragrances. They are a PETA-approved, cruelty-free, vegan company with packaging that is 100% recycled material and BPA/Phthalate-free.